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Tuesday, April 3, 2012

Edinburgh’s Scotch Whisky Experience Unveils New £1 Million Shop – Scotch Whisky News

Edinburgh’s Scotch Whisky Experience Unveils New £1 Million Shop – Scotch Whisky News

I was here just last week. It was a very good experience. If you go to Edinburgh, visit this shop for a good whisky experience....a bit of tech hype, but great whisky...and more than 3000 bottles of whisky on display too!  Ask for Tom to be your guide. He did an awesome job! DM

....Edinburgh based five star visitor attraction, Scotch Whisky Experience, has opened the doors to its innovative new whisky shop, following a £1million refurbishment.....the unveiling of the Diageo Claive Vidiz Scotch Whisky Collection – the largest of its kind – in 2009.....“With many of our visitors coming from abroad, our shop plays an important role in promoting whisky and educating people about the industry following the experience of the tour. We find our visitors respond well to the use of flavours in choosing their whisky, encouraging diversity in choice as well as using the traditional methods of geography or well loved brands.”.... “We have aligned the shop with our tour, which already introduces people to whisky using flavours and scents, while simplifying and explaining the drink. .....Whisky connoisseurs will also be able to enjoy a new VIP area in which to browse the premium collection on a tailor made iPad application.....Scotch whisky exports are now worth over £4.5 billion annually, and while the USA continues to dominate in terms of overall spend, demand from Asian and South American markets is increasing rapidly. In line with these trends, 80% of visitors to the Scotch Whisky Experience in 2011 were from overseas, with significant growth in the number of visitors from China and Brazil...The Scotch Whisky Experience is open daily, from 10am until 6pm. For further information contact 0131 220 0441 or visit www.scotchwhiskyexperience.co.uk.

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